Posts Tagged ‘new media’

seeding and feeding your educational community

My sensei Dan Hickey’s recent post on seeding, feeding, and weeding educators’ networks got me thinking, for lots of reasons–not least of which being that I will most likely be one of the research assistants he explains will “work with lead educators to identify interesting and engaging online activities for their students.”

This got me a-planning. I started thinking about how I would seed, feed, and weed a social network if (when) given the chance to do so. As David Armano, the author of “Debunking Social Media Myths, the article that suggests the seeding, feeding, and weeding metaphor, points out, building a social media network is more difficult than people think—this is not a “if we build it, they will come” sort of thing. Designing, promoting, and growing a community takes a lot of work. People will, given the right motives, participate in the community for love and for free, but you have to start out on the right foot. This means offering them the right motivations for giving up time they would otherwise be spending on something else.

A caveat
First, know that I am a True Believer. I have deep faith in the transformative potential of participatory media, not because I see it as a panacea to all of our problems but because participatory media supports disruption of the status quo. A public that primarily consumes media primarily gets the world the media producers decide they want to offer. A public that produces and circulates media expressions gets to help decide what world it wants.

Social media, because of its disruptive and transformative potential, is both essential and nigh on impossible to get into the classroom. This is precisely why it needs to happen, and the sooner it happens, the better.

But integrating participatory media and the participatory practices they support into the field of education is not a simple matter. Too often people push for introduction of new technologies or practices (blogging, wikis, chatrooms and forums) without considering the dispositions required to use them in participatory ways. A blog can easily be used as an online paper submission tool; leveraging its neatest affordances–access to a broad, engaged public, joining a web of interconnected arguments and ideas, offering entrance into a community of bloggers–takes more effort and different, often more time-consuming, approaches.

Additionally, while social networks for educators hold a great deal of promise for supporting the spread of educational practices, designing, building, and supporting a vibrant community of educators requires thinking beyond the chosen technology itself.

Five Tips for Seeding and Feeding your Community

With these points in mind, I offer my first shot at strategies for seeding and beginning to feed a participatory educational community. (Weeding, the best part of the endeavor, comes later, once my tactics have proven to work.)

1. Think beyond the classroom setting.
In the recently published National Writing Project book, Teaching the New Writing, the editors point out that for teachers to integrate new media technologies into their classrooms, they “need to be given time to investigate and use technology themselves, personally and professionally, so that they can themselves assess the ways that these tools can enhance a given curricular unit.”

The emerging new media landscape offers more than just teaching tools–it offers a new way of thinking about communication, expression, and circulation of ideas. We would do well to remember this as we devise strategies for getting teachers involved in educational communities online. After all, asking a teacher who’s never engaged with social media to use it in the classroom is like asking a teacher who’s never used the quadratic equation to teach Algebra.

Anyone who knows me knows what a fan of blogging I am. I proselytize, prod, and shame people into blogging–though, again, not because I think blogging is the best new practice or even necessarily the most enjoyable one. Blogging is just one type of practice among a constellation of tools and practices being adopted by cutting edge educators, scholars, and Big Thinkers across all disciplines. Blogging was, for me, a way in to these practices and tools, and I do think blogging is one of the most accessible new practice for teacherly / writerly types. The immediacy and publicness of a blogpost is a nice preparation for increased engagement with what Clay Shirky calls the “publish, then filter” model of participatory media. This is a chaotic, disconcerting, and confusing model in comparison to the traditional “filter, then publish” model, but getting in synch with this key element of participatory culture is absolutely essential for engaging with features like hyperlinking, directing traffic, and identifying and writing for a public. In a larger sense, connecting with the publish, then filter approach prepares participants to join the larger social networking community.

2. Cover all your bases–and stop thinking locally
One of the neatest things about an increasingly networked global community is that we’re no longer limited to the experts or expertises of the people who are within our physical reach. Increasingly, we can tap into the knowledge and interests of like-minded folks as we work to seed a new community.

Backing up a step: It helps, in the beginning for sure but even more so as a tiny community grows into a small, then medium-sized, group, to consider all of the knowledge, experience, and expertises you would like to see represented in your educational community. This may include expertise with a variety of social media platforms, experience in subject areas or in fields outside of teaching, and various amounts of experience within the field of education.

3. In covering your bases, make sure there’s something for everyone to do.
Especially in the beginning, people participate when they feel like they a.) have something they think is worth saying, b.) feel that their contributions matter to others, and c.) can easily see how and where to contribute. I have been a member of forums where everybody has basically the same background and areas of expertise; these forums usually start out vibrant, then descend into one or two heavily populated discussion groups (usually complaining or commiserating about one issue that gets up in everyone’s craw) before petering out.

Now imagine you have two teachers who have decided to introduce a Wikipedia-editing exercise into their classrooms by focusing on the Wikipedia entry for Moby-Dick. Imagine you have a couple of Wikipedians in your network who have extensive experience working with the formatting code required for editing; and you have a scholar who has published a book on Moby-Dick. This community has the potential for a rich dialogue that supports increasing the expertise of everybody involved. Everybody feels valued, everybody feels enriched, and everybody feels interested in contributing and learning.

4. Use the tool yourself, and interact with absolutely everybody.
Caterina Fake, the founder of Flickr, says that she decided to greet the first
ten thousand Flickr users personally. Assuming ten thousand users is several thousand more than you want in your community, you might have the time to imitate Fake’s example. It also helps to join in on forums and other discussions, especially if one emerges from the users themselves. Students are not the only people who respond well to feeling like someone’s listening.

Use the tool. Use the tool. Use the tool. I can’t emphasize enough how important this is. You should use it for at least one purpose other than seeding and feeding your community. You should be familiar enough with it to be able to answer most questions and do some troubleshooting when necessary. You should be able to integrate new features when they become available and relevant, and you should offer a means for other users to do the same.


5. Pick a tool that supports the needs of your intended community, and then use the technology’s features as they were designed to be used.

Though I put this point last, it’s the most important of all. You can’t–you cannot–build a community with the wrong tools. Too often, community designers hone in on a tool they have some familiarity with or, even worse, a tool that they’ve heard a lot about. If you want your community to refine an already-established set of definitions, approaches, or pedagogical tenets, then what you’re looking for is a wiki. If you want the community to discuss key issues that come up in the classroom, you want a forum or chat function. If you want them to share and comment on lesson plans, you need a blog or similar text editing function.

Once you’ve decided on the functions you want, you need to stick with using them as god intended. Do not use a wiki to post information that doesn’t need community input. Don’t use a forum as a calendar. And don’t use a blog for forum discussions.

It’s not easy to start and build a community, offline or online. It takes time and energy and a high resistance to disappointment and exhaustion. But as anybody who’s ever tried and failed (or succeeded) to start up a community knows, we wouldn’t bother if we didn’t think it was worth the effort.

“…and I think the social morays are going to going to start to move…”

why we don’t need to worry about eels swimming upstream in response to the text messaging phenomenon

Here’s an interesting article on the trend of teens texting incessantly, starring Sherry Turkle as the Concerned Parental Figure.

The article accompanies a recent interview with Turkle on Public Radio International’s Here and Now.

PRI cites Turkle as saying the warning that the eels will start swimming in a new direction in response to this new trend:

“I talked to a lot of teens who feel that there is no choice because if they don’t have it, people will think there’s something wrong with them, people will think that they don’t want to get back to their friends. And I think the social morays are going to start to move in a direction where you’ll to see some push-back, both from grownups and teenagers.”

Look, nobody’s saying constant attachment to a cellphone is necessarily the most ideal scenario for the emotional development of teens. But, come on, Turkle: eels? Really?

My friend Katie heard Turkle speak a few months ago on exactly this issue. Apparently, Turkle herself has pointed out that traditional theories on and approaches to child development will need to be rethought–that the behaviors that traditional psychology would label abnormal are getting adopted nearly universally. In making this argument, Katie said, Turkle was referring to teens’ practice of constantly holding their cellphones and refusing to put them away. It seems abnormal to us, Turkle said–but we’re the ones who need to adapt. We need new guidelines to account for these new practices, new strategies for considering child development and teen behavior.

I’m not a psychologist, but it does seem to me that the nature of psychology is one of “adaptive rigidity.” Homosexuality is therefore identified as “abnormal” until it becomes socially accepted, at which point the APA guidelines get adjusted. Making social connections online was considered “abnormal” and even, perhaps, an addiction as recently as the early years of this very decade; now, as engagement with social media has become more widespread, we’re rethinking this dictum.

Text messaging as a dominant form of communication seems abnormal to older adults–but that’s because we’re used to a face-to-face world and not a peer-to-peer one. The new behaviors that become possible through new media formats always seem unhealthy to us at first, until we develop the kinds of complex relationships to the platforms that we humans are wont to do.

Katharine Weymouth’s ulterior motives

what print newspaper editors have to gain from arguing that content is king and format is just something to quibble over
You have to read Washington Post editor Katharine Weymouth’s shrill defense of print journalism, thinly disguised as a commencement speech for Medill School of Journalism grads. For my money, the most interesting part of the speech is this chunk, which comes right after a grudging nod to the role of new media technologies like Twitter and Facebook in the ongoing Iranian revolution:

But using new tools do not mean doing away with the profession of reporting – of cultivating sources and spending days and weeks and sometimes years developing a story and digging to the bottom. Of parsing sides in order to get at the underlying truths. Ariana Huffington refers often to the new era in media as that of the “linked economy.” She is right to a degree. But like a chain, a linked economy is only as good as its weakest link — meaning it’s only as good as the quality of the content to which you are linking. Without serious sources of news, both our economy and our society would suffer.

What format that content comes in is a separate question.

Just as Weymouth nods to Huffington, I’ll grant that Weymouth is also right to a degree–a linked economy really is only as good as its weakest link. But treating content as separate from format flies against the principles that led journalists to want to expand reporting across new formats in the first place: New formats offer new types of journalism, new chances to reach new audiences, and (let’s face it) new potential advertisers. Indeed, the effort to separate content and format–to suggest that one exists independent from the other–descends beyond confusing into the realm of the absurd.

Format may not matter if you’re rich, white, and a resident of a large (democratic) metropolitan city, where you have access to just about all imaginable news delivery platforms; it matters a little more if you don’t have a television, or you can’t get online, or the only communication tools not controlled by the government are tools like Twitter and Facebook.

Oh, and also, it’s easy to argue that weak links can be identified by an examination of content, not format, when you’re a dyed-in-the-wool member of the weakest news delivery format we have. Newspapers aren’t dying because their content is weak; they’re dying because the format they use to deliver the content quickly dies on the vine. While online journalism is easily picked up and spread across platforms, the material offered in a print newspaper gets tossed at the end of the day. Iranian Twitter users break the news of revolution to a global audience of millions; the Washington Post reports the same revolution and a few thousand, at best, first learn of it via the print edition that lands in their driveway. The rest of the WaPo readership already got the news, from Twitter or hundreds of other news platforms, including–perhaps–the online edition of the Washington Post. If the goal of journalism is to deliver the news, then it seems pretty obvious that print newspapers are the weakest link.

the sleeping alone review of books: Teaching the New Writing

Summary: Awesomeness reigns at the house of NWP

I’m only giving you the first three paragraphs, and then you have to read the rest at the real live journal that published it online. brb turning into pile of graduate student joy confetti

ok back

the link is here. The journal is THEN (the name stands for [t]echnology, [h]umanities, [e]ducation and [n]arrative). The review begins below.

The National Writing Project is perhaps the most enduring teacher development network in the country. Started in 1974 as the Bay Area Writing Project, based at the University of California, Berkeley, the project quickly grew, both in funding and popularity, and today the NWP has nearly 200 sites nationwide.

Many have argued that a significant reason for the ongoing success of this program is its decision to host NWP sites at local universities. According to NWP supporters, this pairing allows for stability, ongoing professional development opportunities, and a higher degree of buy-in from faculty at local schools and at the university. One wonders if this model limits access to NWP involvement to the teachers who work in and around colleges; these are the teachers who already have the most access to research and university resources, and traditionally underserved rural or geographically isolated teachers and their students are, prevented access to this resource.

Still, it’s hard to argue with success, and the NWP is nothing if not successful. The pairing of K-12 teachers with higher ed faculty makes for an interesting and fruitful partnership, as evidenced by the NWP’s new book, Teaching the New Writing: Technology, Change, and Assessment in the 21st-Century Classroom.

The editors of the book represent … [to read the rest of this review, go to http://thenjournal.org.]

RT @jennamcjenna: thank goodness the Boston Globe is shutting down

From the Boston Globe itself comes notice that the New York Times Co., the corporation that owns the Boston Globe, is seeking bids from potential buyers of the Globe.

The well-publicized struggle between Globe unions and the NYTimes has been, for the most part, depicted as a David vs. Goliath kind of fight: The Globe, the scrappy little paper in the scrappy little city that could, against a big-time news conglomerate. In general, we like to root for the underdog, though it doesn’t help that the Globe’s largest of its four unions (editorial, advertising, and business office staff) voted against pay cuts after the other three unions–representing the largely blue-collar section of the paper–ratified major concessions in an effort to keep the paper open. Here’s how the Globe article explains it:

In the last two weeks, three of the newspaper’s four major unions — representing the mailers, the pressmen, and the delivery truck drivers — ratified concessions giving $10 million back to the Times Co. The Guild — the paper’s largest union representing nearly 700 editorial, advertising, and business office staff — fell 12 votes short of ratifying another $10 million in concessions on Monday. However, the Times Co. said yesterday that it will get $10 million it needs from the Guild by imposing a 23 percent across-the-board wage cut, effective Sunday, the start of the next pay period.

I’m not, of course, actually glad to see the Globe get shut down. It means loss of jobs in a tight economy, and it may result in a kind of news vacuum, at least until reportage shifts to accommodate the gap. Even the fact that a second paper, the Boston Herald, covers city news won’t stop this from happening. All the sources, all the politicians, public figures, public servants, and reading public that was loyal to the Globe won’t suddenly defect; they’re more likely to simply…kinda go away.

But as I’ve stated before, the traditional model of print journalism is unsustainable in a new media environment. The notion that all major cities need at least one major newspaper is no longer viable and, in lots of ways, no longer accurate. Papers once served as a community’s glue, connecting people to each other when the community itself got too big for everybody to know everybody else.

Now we have lots of other new media outlets to glue a community together, and even the notion of “community” is no longer quite so bounded to geographical space.

Though we may not need or be able to support print newspapers, we absolutely still need journalism. It’s time now to figure out how to harness the tremendous energy, enthusiasm, and brainpower of all the new media-journalist types by looking at how, why, and when they report on the news. It’s time now to figure out how to support some sort of hybrid model that connects professional reporters with amateur (unpaid) journalists (brb plugging words linking to site http://jennamcwilliams.blogspot.com). It’s time to move past the question of who killed newspapers. Journalism is dead. Long live journalism.

what’s to become of local newsweeklies?

As I’ve mentioned elsewhere on this blog, I spent a handful of years as a print newspaper reporter. This was in the early years of this decade, before new media platforms posed the obvious and significant threat we’re seeing locally, nationally, and internationally. Interestingly, though, two of the papers I worked for at the time–the Fenton Independent and the Holly Herald–folded during my tenure despite the dearth of new media technologies. The complex set of pressures that resulted in their closure exemplify the difficulties of keeping a local paper open even without too much competition. But that’s a story for another day.

During those years, my editor was one Phillip Allmen, who currently runs the Milford Times, a print newsweekly owned by Hometown Communications, a local news conglomerate owned by Gannett, a larger news conglomerate. As a former employee of this group, I’ve been following the impact of the social revolution on these newspapers. Nothing drives home the thorniness of this issue like seeing a good editor and great reporter–Phil is both of these things–struggle to keep his newspaper and his job viable. On June 4, the Milford Times ran this editorial:

As many may have heard, the Observer & Eccentric closed its West Bloomfield, Troy, Rochester, Southfield and Mirror newspapers, with their final publication on May 31.

The Birmingham Eccentric was also on that list, but was revived to a once-a-week paper, after a groundswell of community support and pledges to boost subscriptions and advertising for that edition. It remains a “wait and see” proposition, but the company is willing to give it a try.

A South Oakland Eccentric paper will cover Southfield, Royal Oak, Ferndale and other south central Oakland County communities. The paper will be published on Sundays.

Many people are shocked and dismayed by the loss of the local papers. Many readers of the Milford Times have expressed relief that our paper remains open.

But, it can only survive with the support of the community.

We view the Times’ long-standing relationship with the Huron Valley community a partnership. We depend on local advertising and home delivery subscriptions to survive. The community depends on the Milford Times to inform people about all aspects of the Huron Valley, from stories that affect neighborhoods and taxes to spreading the word about fund-raisers, special events and incredible people who do incredible things.

The Milford Times is the county’s oldest, continuously published weekly newspaper. We’ve been around since 1871.

Just as we’ve promoted the “buy local” concept, in an effort to push local consumers to locally owned stores, we’re urging folks to invest, to engage, in the Milford Times. Advertising budgets are tight, we know, and household budgets are also tight, but if we support each other, we’ll make it through.

Here’s what you can do to help the Milford Times. Urge merchants to advertise. Patronize local merchants who do advertise. Don’t forget to tell merchants that you saw their ad in the Milford Times.

Purchase an annual subscription to the paper. The newspaper industry is in transition with print and online editions. But that transition is incomplete as newspapers search for a successful business model that will help sustain local information on the web. So if you read us free online that’s fine, but it’s important to pay for the print subscription — that’s the only way we can afford to sustain that hyper-local Web site.

Each and every issue of the Milford Times contains items that support local causes, local events, local people. We’re here to shine the light on the good, to evoke conversations, to support local businesses and to provide a forum for healthy debate on local issues that affect you. We want to be around for many years to come. You can help.

For subscription information, call (866) 887-2737 or for local advertising, call Sue Donovan at (517) 375-1369.

Readers of this blog know I’m fond of the Clay Shirky axiom that “it’s not a revolution is nobody loses.” In this case, local newspapers–and the communities that rely on it–are big potential losers. As Nieman Journalism Lab Director Joshua Benton pointed out in a recent BBC interview (lol I was part of the conversation too), the decline of print journalism means nobody’s going to cover school board issues, community meetings, city council convenings and local elections.

I suspect Joshua and Phillip are right–I suspect that the loss of community newspapers will shift how, when, and why local events get covered. I’m at a loss here. I’d love to know what others think.

and then some stuff happened: a technobiography

Hark ye yet again–the little lower layer. All visible objects, man, are but as pasteboard masks.
–Herman Melville, Moby-Dick

When I started high school in 1991, so few people had email accounts that it’s likely I’d never even heard the term. When I graduated in 1995, I remember being amazed when a friend showed me what his AOL email account could do (what resonated most for me was that if the intended recipient had not yet opened an email, the sender could actually rescind it–unsend the email.) When I started college that fall, I got my own email account and checked it every few days at the single computer in the common room on my floor of the dorm.

Between 1991 and 1995, a massacre of 800,000 Tutsis in Rwanda, and the American government’s decision not to step in, revealed the sinister side of international diplomacy. Clarence Thomas was confirmed as the first African American U.S. Supreme Court Justice, despite (or because of) obscenely conservative views on race and culture and charges of sexual harassment by an employee, Anita Hill. The Anita Hill story broke on NPR first and quickly spread to television and newspapers, though the impetus wasn’t enough to prevent Thomas’s confirmation. Rodney King was beaten in L.A. Timothy McVeigh bombed the Alfred P. Murrah Federal Building in Oklahoma City. America’s households were 98% populated with televisions.

I bought my first new computer–an enormous and slow HP Pavilion–in 2000 and connected it to the Internet via dial-up service. When 9/11 happened, I was on my Internet-wired computer at work and was unable to access CNN, the BBC, or any online news site because the Internet traffic crashed servers and overloaded the sites. I had to walk to a local cafe and watch the story unfolding on TV.

In 2001, I did not own–and had no reason to think I would ever own–a laptop computer, a cellphone, a high-definition television, or an mp3 player. Indeed, when I started graduate school in 2002 I was still of the mindset that I would refuse to own a cellphone, at least, for the rest of my life.

“Phones are for my convenience, not other people’s,” I argued, ludditely. “These young people are stuck to their cellphones and I don’t want that to be me.”

In 2003 I went to a counter-protest to commemorate the five year anniversary of the beating death of Matthew Shepard. Fred Phelps and his horde were bringing their signs and sliminess to a University of Wyoming-Colorado State football game, and counterprotesters numbered in the hundreds.

In the first half of 2004 Massachusetts legalized gay marriage. In the second half, George W. Bush beat John Kerry at the polls.

Meanwhile, there were some wars on. We didn’t get as much information as we wanted, but we got enough to know something obscene was happening. A lot of what we learned, despite the Bush administration’s attempt to control information flow, was made available–and then replicable and spreadable and searchable–via the Internet.

In 2005 I got my first laptop, a Dell with wireless capability. I played a lot of Bejeweled on it, and I also used it, when the adjunct instructor thing got too exhausting, to look for a new job. I used it to apply for more than 50 high school teaching positions (nobody wanted me) and half a dozen jobs in higher education.

In 2007 I started working at MIT and very quickly, and in this order, secured the following:

  • a MacBook Pro
  • a Facebook account
  • a cellphone
  • cable TV
  • a twitter account
  • a blog

Somewhere along the way, I came to embrace the participatory practices and cultures enabled by new media technologies and social tools. For me, the news of the last four years is the news of my embrace of the new mindsets and skillsets afforded by new technologies and increasingly valued by our culture at large. (It’s possible, in fact, that culture and I were always ready to embrace these new valued practices, but we were waiting for the technologies to emerge that would enable them.)

In 2008 Barack Obama was elected to the U.S. Presidency. Between 2005 and 2009 a cluster of states legalized gay marriage or some variation thereof, and a cluster of states banned or overturned these laws. The debates over abortion, evolution, and what to teach our kids, and how, continue just as before, at least in content. The wars in Iraq and Afghanistan continue, though access to information about the details of these conflicts has increased. Twitter is big now, in the sense that while not everyone is using it, lots of people care about what’s going on within and as a result of it. Email, not so much–in the sense that while everyone is using it, nobody cares too much about it anymore. Journalism as we’ve traditionally thought of it is in significant crisis; the handwringing over the future of newspapers happens even on Twitter. President Obama has nominated a Latina judge, Sonia Sotomayor, to the U.S. Supreme Court, and she appears to stand on the liberal side of most things.

The story of cultural history is something like this:

“…and then some stuff happened, and we used what we had at our disposal to try to make sense of it.”

The same stuff is happening–at least in the sense that the same topics are still being discussed–but the tools we have to make sense of it are so new, so different from what we’ve ever had, that the only real purpose of comparing the historical iterations of the “stuff” is to highlight how different the social architecture of this world is from that of any version that came before it.

Somewhere in there, in what is perhaps the most telling detail of both my story and our culture’s, I decided to stop capitalizing the word “internet.”

on answers that question the wrong claims

An engagement with some interesting critiques of Project New Media Literacies

I’m the kind of person who’s paranoid about having something stuck in her teeth or toilet paper trailing from her shoe, so I always appreciate friends who are willing to point these things out to me. As a member of Project New Media Literacies, then, I’m grateful for the impetus of blogger and author Liz Losh in pointing out places where our hem appears to be showing.

Liz, a self-described friend of NML who attended our recent conference, Learning in a Participatory Culture, admits to “hesitation” when it comes to criticizing NML. But, she explains, pointing out a faux pas is the responsibility of a good friend. She writes:

On the plane flying over to the Boston area, I saw a woman whose blouse had come open to expose her undergarments and a man who was trailing toilet paper on his shoe. I didn’t say anything. These people were not my friends. We had no reciprocal understanding.

It’s her duty, then, she argues (and I agree), to offer up her critique of NML’s conference. “And if I’m wrong about this criticism,” she writes, “I’ll look forward to the NML telling me that I have spinach in my teeth.”

I’ll go this far: Liz, I think you’re wrong about this criticism, but not wrong in the critique. Your arguments point to significant weak spots in the new media literacies movement in general, spots that will need fortification as NML and projects like it move forward. In other words, we need friends like you to keep us honest.

But before I get to that, please permit me a moment of self-defense.

On NML’s stance with re: schools
Reflecting on the conference, Liz writes that:

In defining the scope of their work, the group was careful to emphasize their engagement with “learning” rather than “education,” which they defined as being about “institutions.” Yet it might be worth asking why institution should be a dirty word? I might agree that “generativity,” “participatory design,” “flexible and multiple uses,” and “open content” may be worthwhile, but I also think that institutions provide structures of civic permanence that foster ongoing and stable citizen participation in communities. As Geert Lovink has observed, the pyrrhic organization of many artist and activist groups based in the Internet often makes them difficult to maintain.

This criticism seems unfair, and I say that as a core member of the NML team that spent two years designing and piloting a teachers’ strategy guide for use in the formal ELA classroom. Liz perhaps misinterpreted my opening presentation, in which I used this quote from Clay Shirky as a launch point to argue for the value–indeed, the very necessity–of working in schools to support innovative teachers:

“[W]e are living in the middle of a remarkable increase in our ability to share, to cooperate with one another, and to take collective action, all outside the framework of traditional institutions and organizations.”

As I explained in my presentation, we work from the assumption that this quote is not only inaccurate but also unfair to the role of good educators throughout history. “We work from the assumption,” I said, “that it’s not true that all innovative practices are happening outside of traditional institutions.”

Indeed, we know that historically, teachers have always been on the cutting edge of identifying and engaging with innovative resources and practices, and this is no less true with the emergence of new media. What often stands in the way is not teacher intransigence but the whims of administrators and politicians, which means our job is to find ways to not only support innovative teachers but to work for change at the policy level as well.

Far from refusing to engage with institutions, I believe that schools–as the only compulsory learning environment we have–offer an essential venue for working to narrow the participation gap that prevents many young people from engaging with participatory practices and cultures in authentic, productive ways.

Here was my slide on this from the presentation:

Liz is absolutely correct to point out that “institutions provide structures of civic permanence that foster ongoing and stable citizen participation in communities.” In my view, however–and please note that I speak only for myself and not for NML as a whole–the type of ongoing and stable citizen participation that’s fostered by schools, at least schools as they currently exist, is in some ways almost worse than no structure of civic permanence at all. Schools are designed to socialize (inculcate) learners into a value system that benefits our culture’s dominant social group: Middle- and upper-class whites.

Educational researcher Lisa Delpit, whose work has focused on how schools undermine and devalue the abilities of cultural minorities (mainly black children), identifies five aspects of what she calls “the culture of power”:

  1. Issues of power are enacted in classrooms.
  2. There are codes or rules for participating in power; that is, there is a “culture of power.”
  3. The rules of the culture of power are a reflection of the rules of the culture of those who have power.
  4. If you are not already a participant in the culture of power, being told explicitly the rules of that culture makes acquiring power easier.
  5. Those with power are frequently least aware of–or least willing to acknowledge–its existence. Those with less power are often more aware of its existence.

(These principles come from Delpit’s book Other People’s Children: Cultural Conflict in the Classroom. It’s a scathing critique of the school system’s role in furthering the interests of the dominant culture and oppressing those who do not agree or do not know how to play by its rules.)

I believe, deeply and honestly, that integrating new media literacy practices into the classroom is a matter of social justice. In a culture that increasingly values the kinds of practices enabled by computers and connectivity, we fail our learners and our culture if we resist offering these experiences to students who don’t have access to and support for engaging in participatory practices via technologies in their homes. Indeed, I think I carry even more of a social justice agenda than almost any of my coworkers at NML. Just today I was mocked at a staff meeting for using the word “hegemony” one too many times. So any time I’m accused of supporting the status quo, I automatically get my hackles up.

Yes, it’s true that school provides cultural stability. But it’s not necessarily true that the stability school offers is what we need. In my view (and again, I’m speaking for myself and not for NML as a whole), it’s high time we threw the institution of school into disarray. There is a deep, deep need to work within institutions, is what I’m saying–we’re in agreement there–but not in support of the institution as it currently exists.

On racism and classism
In fact, Liz herself points to exactly this issue in her critique of our decision to work with traditional curricular content (Herman Melville’s Moby-Dick). In doing so, we’re heeding Henry Jenkins’s call to be “conservative in content so we can be radical in approach.” Liz’s concern is that focusing on traditional materials

could be read as a defense of the conservative canon that has excluded many from literary recognition and their place in the historical record. This impression might be further supported by the group’s assertion that they were emphasizing “multidisciplinarity” rather than “muliculturalism.”

If this is how we have presented ourselves, then we have failed utterly to communicate our rationale. Working with conservative content, at least in this case, allowed us to get a foot in the door of the traditional classroom. Working with culturally valued materials gives us space to offer, at our best, revolutionary approaches to the material in question. It gives us space to help learners develop metacognition about what they’re required to read, how they’re supposed to read it, and why the powers that be might like it that way.

I’m worried that we have also failed to adequately convey the impetus behind working with that word “multidisciplinarity.” In our view, a participatory culture enables–indeed, necessitates–communication across traditional disciplinary boundaries, and we need to equip learners to find ways to communicate with people across multiple disciplines, instead of simply focusing on “what good literary scholars do.” This in no way negates the need for a multicultural approach; in fact, it serves to complicate the issue further by adding a new layer to the definition. It’s not “multidisciplinarity rather than multiculturalism”; it’s “multidisciplinarity as another part of multiculturalism.”

Where the Spinach is
If I disagree with Liz’s criticisms of the message Project NML has attempted to convey, this is not to say that I think she’s precisely wrong in the critique she brings to our work. As she points out (and as Ricardo Pitts-Wiley, a playwright and collaborator on NML’s Teachers’ Strategy Guide–over there on the right–also asserted at the conference), appropriation has often been used as a tool by the more powerful to steal from the less powerful.

This is what Liz calls the ‘Vanilla Ice Problem’:

although appropriation may be celebrated in remix culture, there may be some forms of appropriation that represent and potentially reify the exploitation of people of color and the repression of their calls for social justice. After all, even the most racist minstrel shows claimed to be appropriating aspects of black culture that white performers had observed. When Elvis and other white singers popularized material from the “colored” entertainment spectrum, the lack of compensation to the original creators of that music stung many black musicians badly…. I believe that rap music presents a powerful form of social critique that often engages with controversial issues about police abuse, urban abandonment, narco-economics, and family disintegration. Rap music has also been appropriated by vacuous white performers, such as Vanilla Ice, who chant inane, innocuous lines to pap melodies in chart-topping hits.

Liz offers up a performance by a white nerdcore rap artist, MC Lars, as an example; Lars himself has addressed this issue in various ways, both in his music and in interviews (including this interview with Henry), so I won’t address it more here except to acknowledge that this particular issue is complicated, fraught, and thorny.

[youtube=http://www.youtube.com/watch?v=al5-bU8DUAg&hl=en&fs=1&rel=0]

The larger point, though, is well taken. Our goal in focusing on appropriation and remix practices is to get at the heart of what makes the social revolution so possible and so exciting: new media affords new opportunities to transform a canonical work; new opportunities to transform and to participate in a cultural conversation about what’s meaningful; new opportunities to speak and to be heard. In glorifying the remix practices made possible by new media technologies, our project (and media literacy projects in general) can overlook the dark side of this social practice, and thereby fail to equip learners with strategies for addressing this issue.

A second critique, and in my view by far Liz’s most important point, is this:

In giving examples of their work with young people, the group showcased examples of what Ian Bogost has called “the rhetoric of failure”: Darfur is Dying and Ayiti: The Cost of Life. Yet I might argue that this pessimistic rhetoric is fundamentally different from what the NML panel called “creating challenges” by creating a “fail and fail often” educational model that is designed to strengthen the individual rather than critique the system.

If I read this right (and I’m not a hundred percent positive I am), the critique is that we’re not putting our money where our mouth is. We say we align with the “fail and fail often approach” that’s intended to foster creative, potentially subversive thinking but in practice we present “challenges” that are easily conquered. In other words, we offer the “rhetoric of success” but mask it with the language of approved failure.

There is a struggle, I think, within the hearts and minds of many who work at the intersection of media and education. We want all learners to see how much “fun” participation can be (and by “fun,” I mean how kids describe a tough game of tag that leaves them sweating, panting, and drop-dead exhausted: fun), and we want participation to foster a healthy sense of outrage, an interest in and desire for taking down the status quo. I wonder if both are always possible; if both are ever possible simultaneously. Perhaps greater minds than I have worked this out; I don’t know. I do know, though, that it’s something that we struggle with every day, in designing and presenting materials that we hope will be both fun and educational, in the revolutionary sense of both terms.

As readers of this blog know, I’m a huge fan of the social revolution. Clay Shirky writes that “it’s not a revolution if nobody loses”; he adds that it’s not a revolution if everybody loses, either. In my view, everybody loses if we fail to get the tools, mindsets, and skillsets of the revolution in the hands of every learner; everybody loses if we give up on the spaces where we can provide access to these things; everybody loses if this revolution, like so many revolutions before it, is won by the members of the dominant Discourse that has guided so much of our thinking, our action, our will and reason to act.

on social networking guidelines for teachers

I was recently directed to a recent post on a blog called “Blogg-ed Indetermination” offering a first pass at a set of guidelines for using social networking tools in the K-12 classroom.

The blog’s author, Steve Taffee, points out that while young people are taking to social networking “like ducks to water,” adults are more conflicted about the appropriate uses for social networks in schools. He offers up a set of nine guidelines, not intended to be the final word but intended to start a conversation “in the best of social networking tradition.” With this impulse in mind, I’ll repeat the proposed set of guidelines and offer my suggestions for refinement.

Proposed Guidelines for Use of Social Networks by School Faculty and Staff*

New technologies, such as social networking tools, provide exciting new ways to collaborate and communicate. Nevertheless we must exercise care to be sure we use such tools with students in ways that are both age-appropriate and consistent with the mission of the school.

School faculty and staff are expected to behave honorably in both real and virtual (online) spaces. Activities which are improper, unethical, illegal, or which cause undue discomfort for students, employees, parents, or other members of the school community should be judiciously avoided in both physical space and cyberspace.

To that end, we offer the following guidelines for school employees who use online social networking applications which may be frequented by current or former students.

1. COURSE USE OF SOCIAL NETWORKING: In order to provide equal, age-appropriate access for students to course materials, faculty should limit class activities to school-sanctioned online tools. New social networking tools and features are being continually introduced which may or may not be appropriate for course use. The same care must be taken in choosing such tools as other tools and support materials.

2. MODEL APPROPRIATE BEHAVIOR: Exercise appropriate discretion when using social networks for personal communications (friends, colleagues, parents, former students, etc.) with the knowledge that adult behavior on social networks may be used as a model by our students.

3. FRIENDING ALUMNI: Accept social network friend requests only with alumni over the age of 18. Do not initiate friend contacts with alumni.

4. UNEQUAL RELATIONSHIPS: Understand that the uneven power dynamics of the school, in which adults have authority over former students, continues to shape those relationships.

5. OTHER FRIENDS: Remind all other members of your network of your position as an educator whose profile may be accessed by current or former students, and to monitor their posts to your network accordingly. Conversely, be judicious in your postings to all friends sites, and act immediately to remove any material that may be inappropriate from your site whether posted by you or someone else.

6. GROUPS IN YOUR SOCIAL NETWORK: Associate with social networking groups consistent with healthy, pro-social activities and the mission and reputation of the school, acting with sensitivity within context of a diverse educational environment in which both students and adults practice tolerance and accept competing views.

7. PRIVACY SETTINGS AND CONTENT: Exercise care with privacy settings and profile content. Content should be placed thoughtfully and periodically reviewed to maintain this standard.

8. MISREPRESENTATION: Faculty who use social networks should do so using their own name, not a pseudonym or nickname.

9. PUBLIC INFORMATION: Recognize that many former students have online connections with current students, and that information shared between school adults and former students is likely to be seen by current students as well.

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*Some of the ideas for this list come from a Facebook group I belong to, Faculty Ethics on Facebook. It is geared towards higher education, and so if you stumbled upon this post and really want to read about colleges and universities, head on over to Facebook. I also appreciate colleague Matt Montagne’s feedback via Google Docs on an earlier draft of these ideas.

In general, these guidelines offer a strong starting point for discussing the ethical dimensions of participation in social networking sites, both in the classroom and outside of it. The drive toward modeling honest, responsible networking activities makes good sense, especially in a world where faculty can lose their jobs and their careers for the material they post online. But these guidelines present strategies that have the potential to limit teacher and student access to authentic participation in online social spaces. Specifically, the slant against “misrepresentation” and toward using only approved social networking sites in schools present significant participation concerns. For teachers, the issue is about their right to engage meaningfully in a public sphere that may offer the potential for inappropriate or damaging material. For students, the issue is more drastic: It’s a matter of social justice. Students who don’t have access to new media technologies and can’t experience the authentic online social spaces in the classroom will be ill equipped to experience those spaces when they leave school.

On “Misrepresentation”
The push toward “honesty” goes perhaps a few steps too far, overlooking the fact that engagement with media platforms that are increasingly persistent, searchable, and replicatable call for new approaches to disclosure. I’m pointing here to guideline 8, which Taffee labels “misrepresentation.”

Anonymity and its close cousin, pseudonymity, have a long and storied relationship with the politics of identity performance. We’ve come a long way (we have, haven’t we?) from the time when speaking up against a tyrant could lead to personal, financial, or social ruin. (We have, haven’t we?)

But until recently, “misrepresentation” was generally viewed as the domain of the whistleblower, and members of everyday culture were expected to act in their own names. In a participatory culture, however, where people can increasingly engage with identity play in a wide range of online spaces, psuedonyms, nicknames, and even complete anonymity serve as a buffer against repercussion. Indeed, it may be the case that a teacher wants to use Facebook or a similar site to engage in NSFW conversations, photo sharing, and precisely the kind of social networking that these sites afford. In that case, the teacher might choose to design a “fake” profile in order to prevent students or students’ parents from encountering this material. It’s not “misrepresentation” so much as it’s a version of protected self-presentation.

As our social lives increasingly occupy online spaces in addition to offline, in-person relationships, we need to
offer new strategies for engagement with these sites–strategies that afford full participation in addition to protecting people from the risk of having material intended for one audience dragged into the public light of a different, unintended audience.

On Course Use of Social Networking

The impulse driving guideline #1 is a valid one. It is, as Lynn Sykes, a teacher and friend, pointed out to me, a great big social networking world out there, and the minute we introduce social media into the classroom we also introduce the risk that learners will stumble upon material that is inappropriate for the classroom setting.

But ignoring this risk doesn’t make it go away; indeed, it leaves many students ill-equipped to make intelligent decisions about what to do when they encounter this kind of material in real life, as they are certain to do. Learners who have access to social media and adult support for reflecting on their engagement with it in their homes will be prepared, of course. It’s the learners with less access and less extracurricular support–in other words, the poor, the disadvantaged, the learners who have historically been left behind in school, in work, in life–who can most benefit from the experience of engaging with social media in the classroom.

This isn’t to say that the concerns about inappropriate material aren’t valid concerns. This is why we need to work in two distinct directions:

  • Working at the policy level to develop regulations that allow for safe and guided access to the authentic social media experiences that will prepare learners for engagement with the participatory media, practices, and cultures that are becoming increasingly essential to success outside of school;
  • Working in the classroom to establish norms that can govern students’ ethical participation in social media, such that they can immediately identify, and know how to respond to, material that’s inappropriate for the school context.

Steve, I would recommend including the above guidelines into a revised version of these guidelines. I’m looking forward to continuing this important conversation.

Breaking: Sony Entertainment CEO Michael Lynton “cannot subscribe to the views of those online critics who insist that I ‘just don’t get it’ “

Subhead: Sony Entertainment CEO Michael Lynton just doesn’t get it.

Michael Lynton wants guardrails for the internet in the name of preserving creativity. At least, that’s what he says he wants. If you read his recent piece in the Huffington Post, you quickly understand that what he really wants is to preserve his company’s ability to profit from the creativity of others.

Lynton went viral after making the following assertion: “I’m a guy who sees nothing good having come from the Internet. Period.” And in the HuffPost piece, he explains that he welcomes the “Sturm und Drang” that resulted from that statement, because it allows him to make the following point:

the major content businesses of the world and the most talented creators of that content — music, newspapers, movies and books — have all been seriously harmed by the Internet.

He’s right, of course. But any attempt to roll back the appropriation, remix, and–sometimes–piracy practices enabled by new media will fail, and one big reason for this is that people like Lynton can’t see that the internet simply cannot be regulated the way we’ve traditionally approached culturally transformative inventions.

Lynton compares the Internet to the national highway system developed under the Eisenhower administration. He explains the comparison thus:

Contrast the expansion of the Internet with what happened a half century ago. In the 1950′s, the Eisenhower Administration undertook one of the most massive infrastructure projects in our nation’s history — the creation of the Interstate Highway System. It completely transformed how we did business, traveled, and conducted our daily lives. But unlike the Internet, the highways were built and operated with a set of rational guidelines. Guard rails went along dangerous sections of the road. Speed and weight limits saved lives and maintenance costs. And officers of the law made sure that these rules were obeyed. As a result, as interstates flourished, so did the economy. According to one study, over the course of its first four decades of existence, the Interstate Highway System was responsible for fully one-quarter of America’s productivity growth.

We can replicate that kind of success with the Internet more easily if we do more to encourage the productivity of the creative engines of our society — the artists, actors, writers, directors, singers and other holders of intellectual property rights — yes, including the movie studios, which help produce and distribute entertainment to billions of people worldwide.

It makes sense for someone like Lynton to compare the internet to a literal highway–he, and many of his ilk, continue to think of the internet as an “information superhighway” that can be maintained and paid for via a simple system of tolls, speed limits, and regulations on what kinds of vehicles will be allowed to operate, and when, and by whom. This is precisely why the information superhighway metaphor has fallen into disuse by the majority of internet users: It simply does not apply to a system that is far more complex, and far less regulated and regulatable, than the metaphor suggests.

Mind-bogglingly, Lynton believes that “without standards of commerce and more action against piracy, the intellectual property of humankind will be subject to infinite exploitation on the Internet.” He wonders:

How many people will be as motivated to write a book or a song, or make a movie if they know it is going to be immediately stolen from them and offered to the world with no compensation whatsoever? And how many people whose work is connected with those creative industries — the carpenters, drivers, food service workers, and thousands of others — will lose their jobs as piracy robs their business of resources?

Seriously? The head of one of the most new media-reliant entertainment companies in the world is so oblivious to the creativity that is enabled by social media that he really, honestly believes that the social practices that are emerging around these technologies are going to destroy humanity’s creative impulse?

On the other hand, this is perhaps an apt approach for the head of a company that makes its bones on defining creativity as “stuff that can make money for whoever owns the rights to it (e.g., Sony Entertainment).”

Lynton would have us believe that he’s in this fight for the good of mankind, that he and others like him are humanitarians along the lines of this cartoon I pirated from the internet:

Alternately, we might view his motives as more closely aligned with this cartoon I pirated from the internet:

Lynton wants us to know that he is not a Luddite, not “an analogue guy living in a digital world.” I am fully convinced of that. I also believe that his impulse to set up internet guardrails is not quite as humanitarian as even he himself might think. He seems to be confusing the notions of “creative impulse” with “the drive to make money off of creativity.” As anybody who’s been paying attention for the last couple of decades knows, in the internet era, these aren’t the same thing. They aren’t even in the same category. If that makes it harder for behemoths like Sony to survive by standing on the shoulders of the creative types it exploits, then so be it.