Tonight will mark the last commencement ceremony for Aurora Alternative High School, whose doors will shut at the end of this school year after 15 years of serving the Bloomington, IN, community.
The Bloomington Herald-Times ran a nice short article about Aurora this morning, which I’m posting in a separate post. I’m posting it here instead of directing you to the article because the Herald-Times has stuck its online content behind a paywall, a decision I oppose deeply. The paywall seems even more wrongheaded and socially irresponsible during times of community crisis, as in, for example, when an economic recession paired with terribly short-sighted and heinously pro-rich tax laws force local school boards to make excruciating decisions about which programs to cut.
The publisher of the Herald-Times, Mayer Maloney, has stood firmly behind the paywall decision from its inception, arguing that it guarantees advertisers’ access to local readers who, because they live in the community, are far more likely to purchase the goods and services being advertised.
Let’s analyze this stance. First, the paywall is not an effort to recruit local readers; it’s an effort to keep non-local readers out. Which means that what happens in Bloomington stays in Bloomington, since the vast majority of readers live or work in the region.
Second, the economic value of a local newspaper is directly related to its community value, and community value is directly related to the newspaper’s penetration into the community it serves. As I’ve mentioned before, the Herald-Times is pretty much the only game in town, which perhaps explains why Maloney feels justified in prioritizing the paper’s value to advertisers over its value to community members. But eventually, I believe this approach will fail the Herald-Times. It’s inevitable that one of the following will happen: Another news outlet will provide good (or good enough) local reporting that will be made freely available to all community members; or, in the absence of another quality news source, a community whose primary news source is sequestered behind a paywall will be a community to whom local news matters less and less. Maloney has said that subscription rates have been steady since the inception of the paywall, and this may be so; but it won’t be so forever.
And even if business remains good at the Herald-Times, this doesn’t justify the social irresponsibility of making news available only to those who are willing to pay. Especially during times of crisis–and let’s not mistake this time for anything less than crisis–access to local news is essential for an engaged, politically active community.
If the Herald-Times refuses to stand down from its short-sighted position on news paywalls, then I call for local businesses to boycott the paper for the good of the community these businesses serve. If the Herald-Times will not heed the needs of its community members, then perhaps it will listen to the groups whose interests do seem to matter.
- to the Bloomington Herald-Times: drop the paywall. now.
- the Bloomington Herald-Times doesn’t get this ‘social networking’ thing.
- Letter from a Bloomington high school student to the students of Aurora Alternative High School
- Blog for International Women’s Day: A call to end ‘horizontal violence’
- what’s to become of local newsweeklies?